After 40 years at WDBJ-7 in Roanoke, retirement holds a bit more significance for Robin Reed.
Reed has been a familiar on-air presence in living rooms across Southwest Vierginia since 1982, serving as WDBJ-7’s chief meteorologist and a lead news anchor.
What would be an appropriate retirement gift for a local industry celebrity like Reed? This was the question that WDBJ-7 grappled with as Reed's retirement from the broadcast station in December 2022 drew near.
“He has impacted a lot of people’s lives throughout the years as the No. 1 weather person in the market for many, many years,” said Matt Pumo, general manager and vice president of WDBJ-7. “We wanted to do something that would be a little bit different and mean something to him as well besides the usual retirement gifts or gag gifts.”
This gift is the Robin Reed Journalism Scholarship. Funded by both Reed and WDBJ-7, the scholarship offers an annual, no-strings-attached $1,000 award to one Virginia Tech multimedia journalism student. The inaugural scholarship recipient will be announced this spring.
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